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Privacy & Cookies



GRAM SRL, owner of Belsire brand – registered office in Via Vincenzo Monti, 48- 20123 Milano, Italy creator and promoter of the activities available on the site BELSIRE.COM, reserves the right to use personal data, voluntarily provided by users, in compliance with current regulations (Article 13 of Legislative Decree 196/2003).

Users are invited to periodically visit this page to view updates and/or changes related to current legislation.


Cookies are small files that are sent to your browser and stored on your device when you visit a website like BELSIRE.COM Cookies allow efficient operation of the site and improve its performance, they also provide information to the owner of the site for statistical purposes or advertising, mainly to customize the browsing experience remembering user preferences.

Type of Cookie and Purpose

BELSIRE.COM uses various types of cookies and similar technologies, each of which has a specific function:

Navigation Cookies

These cookies are required for the site to function properly and allow the user to view content on a device by recognizing language and market of the country from which the user has chosen to connect. For registered users, these cookies allow them to be recognized and to access services in dedicated areas.

Functional Cookies

These cookies allow, according to the request of the user, a user to be recognized at a later access to the site, so that the user does not have to enter data in each time they visit. The functional cookies are not essential to the operation of the site, but improve the quality and experience of navigation.


BELSIRE.COM and Third-party Statistical Cookies

These cookies are used for statistical analysis on how the users navigate the site. The results of these analyzes are used anonymously and exclusively for statistical purposes only if the service provider uses cookies in connection to the browser or other devices used to navigate on the site. The site uses some third-party services which, independently, may install their own cookies.


Third-party Profiling Cookies

These cookies are used to create the user's profile with the purpose of sending commercial messages according to their preferences expressed during the visit to the site, or to improve the shopping experience and navigation. Third-party cookies are those sent by trusted companies, and allow us to provide commercial offerings on other affiliated websites (retargeting). BELSIRE.COM does not have control over the information provided by third-party cookies and does not have access to the data. This information is completely controlled by third-parties as described in their respective privacy policy.


Social Network Cookies

These cookies are necessary to allow the user’s social network account to interact with our website. They are not necessary for navigation.


Preferences and disabling cookies

If you would like to change your cookies preferences go ahead:

Most browsers are configured to accept, check and disable cookies through the settings. Please note that disabling navigation or functional cookies may cause malfunction of the site and/or limit services. Below are links for managing cookies on the following browsers:

                         Internet Explorer




To learn more about cookies and how to manage your preferences for third-party profiling cookies please visit www.youronlinechoices.com

To disable analytical cookies and prevent Google Analytics from collecting information about your navigation, you can download the add-on to deactivate Google Analytics


Privacy Policy

GRAM SRL, owner of Belsire brand – registered office in Via Vincenzo Monti, 48- 20123 Milano, Italy – provider of the services and activities available in the web site BELSIRE.COM, may use the personal data, voluntarily provided by the User, as per the laws in force: Article 13 of Italian Law 196/2003.

Users are invited to visit this page periodically, for information according to updated laws and regulations.

GRAM SRL specifies that, while the use of personal data is necessary to execute the required services, Users are assured that the use of such data will not be used for profiling research, but solely to facilitate site management and the execution of orders.

Personal data, voluntarily provided by the User, will not be communicated nor sold to a third party.

All necessary information required in order for credit card payments and transactions to be processed (credit/debit card number, expiry date, security code) will be sent to our bank (specifically Banca Sella) and fraud-monitoring team for authentification, via encrypted protocol, without any third party interference. This information will never be seen or stored for any purpose by GRAM SRL.

The security measures on our site are intended to help reduce the risk of unauthorized access or dispersion of data that may cause any personal risk to the security of our clients. For this reason, we suggest that site users ensure the computer that they are using has up-to-date security software and is connected to the internet through a reputable and trusted service provider.

GRAM SRL has implemented security measures to protect the users and their data entered. Despite their efforts, GRAM SRL cannot guarantee that these security measures will limit and exclude any and all risks of unauthorized access to this information. For this reason, we advise our users to always navigate on the BELSIRE site from a secure computer source with updated software that allows ample protection of sensitive data (anitvirus software) and that the Internet provider itself possesses safety requirements for the secure transmission of such data over the Internet.

GRAM SRL informs its Users are protected by Article 7 of the Italian Law n. 196/2003. Users can reserve the right to request the following information from GRAM SRL:

                         the confirmation of the existence of personal data relative to the User

                         the clear communication of the data together with their source

                         the motives and the finality of their use

The request for the above information can be renewed with an interval of ninety days, except for the existence of justified motivations; the cancellation, the modification in anonymous format of all of the data in case of violation of laws, together with the data which is not used for the aims for which they were collected.


Notice Conditions of Use

Entering this web site the User and GRAM SRL agree that the laws and the regulations of the Italian State will enforce any questions pertinent to the use of the web site. GRAM SRL does not guarantee in any way that material present on the web site can be appropriate or of possible use in other countries, and the access to those materials from places where the relative contents are illegal is expressly prohibited. Users who choose to enter this site from said locations, do so at their own risk, and are solely responsible to respect relative local laws.